Privacy Policy
Last updated: June 2026
YipYap ("we", "us", or "our") values your personal privacy. This privacy policy explains how we collect, use, store, and protect your personal data when you visit our website yipyap.se or shop with us. We comply with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and applicable Swedish data protection legislation.
1. Data Controller
MastersTNZ
Organization number: 19790117-2515
Trade name: YipYap
City: Borås, Sweden
Email: support@yipyap.se
Website: yipyap.se
MastersTNZ is the data controller for the information we collect about you via yipyap.se.
2. What Information We Collect
We collect personal data in the following situations:
2.1 Customer Information
- First and last name
- Email address
- Phone number
- Shipping and billing address
- Account details (if you create an account)
2.2 Order Information
- Purchased products and order history
- Payment status and transaction references
- Delivery information and tracking numbers
- Communication related to your order
2.3 Technical Information
- IP address
- Browser type and device information
- Pages visited and click behavior
- Referral source (where you came from to our website)
3. How We Use Your Information
We process your personal data for the following purposes:
- Order Processing: To process, confirm, and deliver your orders.
- Customer Service: To answer questions and handle complaints or returns.
- Marketing: To send newsletters and offers, if you have consented to this.
- Website Improvement: To analyze how our website is used and improve the user experience.
- Legal Requirements: To comply with legal obligations, e.g., accounting requirements.
The legal basis for processing is primarily performance of a contract (order processing), legitimate interest (website analysis), and consent (marketing).
4. Cookies and Tracking
We use cookies and similar tracking technologies on yipyap.se. Cookies are small text files stored in your browser.
4.1 Types of Cookies We Use
- Necessary cookies: Required for the website to function correctly, e.g., to keep your shopping cart active.
- Analytics cookies: Used to understand how visitors interact with the website (see section 5).
- Marketing cookies: Used to display relevant ads and measure campaign performance.
- Functionality cookies: Save your preferences, e.g., language and currency.
You can manage or withdraw your consent to cookies at any time via our cookie banner or in your browser settings.
5. Analytics and Shopify Tracking
We use Google Analytics 4 (GA4) to analyze traffic and user behavior on our website. GA4 collects anonymized data about page views, sessions, and conversions. The information is processed by Google LLC and may be transferred to the USA. Google is certified under the EU–US Data Privacy Framework.
Our website is powered by the Shopify platform. Shopify collects technical data and order information to power the store's features, payments, and security. More information can be found in Shopify's Privacy Policy.
6. Payments via Klarna
We offer payment options via Klarna Bank AB (Org. No. 556737-0431), a Swedish payment company under the supervision of the Swedish Financial Supervisory Authority. When you choose to pay with Klarna, we share necessary information with Klarna, including name, address, and order information. Read more in Klarna's Privacy Policy.
7. Sharing of Personal Data
We never sell your personal data to third parties. We may share data with:
- Delivery partners (e.g., PostNord, DHL) to deliver your order.
- Payment providers (e.g., Klarna, Shopify Payments) to process payments.
- Email marketing services (e.g., Klaviyo) to send newsletters, if you have consented.
- Analytics services (e.g., Google Analytics) for website analysis.
- Authorities, if we are required by law to disclose information.
8. Storage and Security
We store your personal data for as long as necessary for the purposes for which it was collected, or as long as required by law. Order data is saved in accordance with the Swedish Accounting Act (7 years). We take appropriate technical and organizational security measures including SSL encryption and restricted access to personal data.
9. Your Rights under GDPR
As a data subject, you have the following rights:
- Right of access (Art. 15): Request a copy of your personal data.
- Right to rectification (Art. 16): Request correction of inaccurate data.
- Right to erasure (Art. 17): Request erasure of your data under certain conditions.
- Right to restriction of processing (Art. 18): Request restriction of processing.
- Right to data portability (Art. 20): Receive your data in a machine-readable format.
- Right to object (Art. 21): Object to processing based on legitimate interest.
- Right to withdraw consent: At any time, without affecting previous processing.
Contact us at support@yipyap.se. We will respond within 30 days. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY): www.imy.se | +46 8-657 61 00.
10. Transfer to Third Countries
Some providers (e.g., Google, Shopify) may process data outside the EU/EEA. We ensure that appropriate safeguards are in place, such as EU standard contractual clauses (SCC) or the EU–US Data Privacy Framework.
11. Changes to This Policy
We may update this privacy policy as needed. The latest version will always be published on this page with the date of the last update.
12. Contact Us
MastersTNZ (YipYap)
Organization number: 19790117-2515
Borås, Sweden
📧 support@yipyap.se
🌐 yipyap.se
We aim to respond within 5 business days.